A 


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u*'v«s,rr 


https://archive.org/details/tochscementfilleOOtoch 


emetii  filler 

and  J-i 

emetii  f loor 


a 


MAKE  PORTLAND 
CEMENT  FLOORS 
EV  ERLASTING 


C3 


Manufactured  by 

TOCH  BROS. 

3-20  FIFTH  AVE.,  N.  Y. 
Works:  Long  Island  City,  N.Y 
Toronto,  Ont..  Canada 


A 

Preliminary 

Word 


N practice,  the  constant  at-  j 
trition  to  which  cement  floors  , 
are  subjected  causes 
the  surface  to  crumble  away  ; 
into  fine  dust — a process 
technically  known  as  “dust- 
ing”—while  changes  of  tem- 
p e r a t lire,  oils,  acids,  etc., 
all  tend  to  cause  the  cement  to  disinte- 
grate, and  in  some  cases  to  crumble. 

The  remedy  is,  obviously,  to  give  the  : 
floor  a protective  coating  with  a suitable  , 
material  that  will  fill  up  the  pores,  bind  the 
surface  so  that  it  cannot  “(lust,  and  pro-  j 
tect  it  against  the  action  of  oil,  acids,  water, 
etc., — a coating  that  can  be  easily  and 
cheaply  renewed,  in  the  event  of  wear,  so  i 
that,  regardless  of  purely  surface  wear,  the 
body  of  the  floor  will  be  practically  ever-  i 
lasting. 

Prior  to  1905  there  was  no  commercial 
coating  on  tin*  market  for  the  protection  oi 
Portland  cement  construction.  Our  in-  , 
vent  ion  was  the  first  in  the  field,  and  from 


Copyright  Ilf  1 b,  Toch  If  rut  Iters,  A.  J . 


i that  time  to  this  it  has  not  been  super- 
seded by  anything  more  effective.  This 
material  was  patented  on  February  27, 
1 <)()(»  (U.  S.  Letters  Patent  No.  81.‘5841) 
and  is  exceptionally  rational.  The  fact 
that  at  this  time  there  are  a great  many 
infringers  tends  to  indicate  that  the  material 
, has  appealed  to  the  general  public. 

TOC  1 1 BROTHERS 


I 


3 


CEMENT  FILLER  &i 

A Discovery— 

* 

Its  Consequences 

The  essence  of  our  discovery  is  a.j 
follows:  All  Portland  cement  liber 
ates  lime  during  the  process  of  set- 
ting. Lime  is  alkaline  (which  is  the 
opposite  of  acid)  and  any  oil  paint  appliec 
to  new  concrete  is  destroyed  on  account 
of  this  alkalinity.  In  studying  this  con- 
dition  it  was  found  that  a suitable  organic 
acid — preferably  an  acid  resin  — appliec 
to  cement  floors  or  walls  in  a thin  solutior 
reacts  chemically  with  the  lime  and  produce* 
what  is  known  as  calcium  resinate.  A 
second  coat  composed  of  the  same  organic 
acid,  mixed  with  a pigment,  stops  dusting 
makes  a floor  moisture-proof  and  oil-proo 
and  produces  a floor  which  is  resistant  tc 
wear  upwards  of  two  years,  depending  oi 
the  wear  it  gets. 

In  the  following  pages  we  will  show  yoi 
that  there  are  floors  which  have  beei 
resistant  to  wear  for  about  eight  years,  anc 
two  applications  of  “Cement  Filler”  aloin 
were  applied,  but,  of  course,  on  a floor  o 
this  character  there  is  not  much  traffic 
if  there  were,  the  floor  itself  would  wear  out! 


TOCH  BROTHERS:  NEW  YORE 


4 


CEMENT  FLOOR  PAINT 


PORTLAND  cement  is  more  or  less 
open  grained  and  porous,  which  is 
shown  by  the  accompanying  photo- 
micrographs. When  a small  particle 
of  sand  in  the  concrete  comes  in  contact 
; with  the  foot  it  is  naturally  dislodged, 
flies  around  in  the  air,  and  when  it  settles 
on  the  delicate  parts  of  electrical  ma- 
I chinery  it  tends  to  destroy  them,  pro- 
duces sparks,  and  wears  out  those  places 
I which  revolve  rapidly  and  which  touch 
each  other. 


I 


Cadillac  Garage,  New  York.  The  floor  and  part 
of  wall  are  finished  with  “Cement  Filler”  and  “Ce- 
ment Floor  Paint,”  which  give  perfect  protection 
against  cement  dust  and  are  impervious  to  grease  or 
oil. 

TOCII  BROTHERS:  NEW  YORK 


CEMENT  FILLER  & 


The  application  of  Tocli’s  “Cement 
Filler”  will  bind  the  lime  and  the 
loose  particles  of  the  Portland  ce- 
ment floor  so  thoroughly  that  this  ; 
attrition  has  no  effect. 

It  has  been  found  through  repeated  experi- 
ment that  one  coat  of  “Cement  Filler”  and 
two  coats  of  “Cement  Floor  Paint"  give 
astonishing  results.  If  you  will  look  at  the  I 
illustrations  on  pages  lfiand  20  of  the  Gov- 
ernment Printing  Office  in  the  new  United  I 
States  Post  Office  Pudding,  New  York  i 

( itv,  you  will  see 


the  trucks,  laden 
with  five  hund- 
red (.500)  pounds 


of  paper,  that 


are  being  con- 
tinually trucked 


over  the  floor  j 
and  do  not  leave 
any  mark,  nor  is 


the  cement  sur- 
face abraded. 


F.ngineer.s’  Society  Bldg., 
w York.  Floors  "f 

auditorium,  library,  etc., 
finished  with  ‘Cement 
Filler”  and  “Cement 
Floor  Paint.”  Practical 
engineers  know  what  to 
use. 


G 


CEMENT  FLOOR  PAINT 

TI1K  electrical  machinery  on  this 
floor  is  dripping  oil  continually, 
and  oil-soaked  waste  is  allowed  to 
remain  on  the  floor  for  hours  at  a 
time,  and  at  the  end  ot  the  day  when  the 
floor  is  wiped,  the  surface  is  just  as  good  as 
new.  An  untreated  Portland  cement  floor 
can  not  be  properly  cleansed  because  the 
dirt  is  tracked  into  the  pores  of  the  floor, 
and  to  imagine  that  all  Portland  cement 
floors  are  non-porous  is  a mistake,  because 
even  the  most  hard  troweled  floor  becomes 
porous  after  it  is 
walked  on  for 
a few  months, 
but  no  Portland 
cement  floor gen- 
erates  dust  or 
dirt  after  it  has 
been  filled  and 
painted  with 
T oc h ’ s “ Ce- 
ment Filler"  and 
“Cement  Floor 
Paint.” 


Chemists’  (’lul)  Bldg., 
New  York.  Some  labora- 
tories and  wash  rooms 
coated  with“Cement  Fill- 
er ” and  “Cement  Floor 
Paint.”  No  “dusting.” 


TOC  1 1 BROTHERS:  NEW  YORK 


7 


CEMENT  FILLER  N 


Pennsylvania  R.  U. 
Power  House,  Ixmg 
Island  City,  N.  V. 
High  Voltage 
Room.  Finished 
with  "Cement  Fill- 
er" and  "Cement 
Floor  Paint”  seven 
years  ago,  and  still 
in  perfect  condition. 


Pennsylvania 
R.  R.  Power 
House,  Long 
Island  City, 
N.  V.  Turbine 
G e ne  r at  or 
Room.  Floor 
coated  seven 
years  ago  with 
two  coats  of 
"Cement  Fill- 
e r."  Has 
been  oil  and 
water  proof 
ever  since,  and 
has  not  been 
recoated. 


TOC'II  BROTHERS:  NEW  YORK 


s 


EMENT  FLOOR  PAINT 

IT  must  not  be  understood  that  our 
materials  will  wear  forever.  The  ob- 
vious reason  is  that  even  a stone  floor 
will  wear  down  in  time.  It  is  im- 
possible to  say  exaetly  how  far  our  ‘ ‘Cement 
'Filler”  penetrates.  We  have  instances 
where  it  has  penetrated  half  an  inch,  and 
we  have  other  instances  where  it  has  not 
penetrated  more  than  one-sixteenth  of  an 
inch,  but  it  will  penetrate  at  least  one- 
sixteenth  of  an  inch  in  the  most  compact 
construction.  Inasmuch  as  no  two  Port- 
|land  cement  surfaces  are  homogeneous  and 
uniform,  it  is  obvious  that  “Cement  Filler” 

will  penetrate 
more  in  one  place 
than  it  will  in  an- 
other, hence  we 
give  only  the  ap- 
proximate cover- 
ing capacities. 

The  first  coat  of 
“Cement  Filler” 
will  cover  from 
to  350  square 
feet  per  gallon. 

New  York  Athletic  Club, 
New  York.  Turkish  Bath 
Locker  Room.  “Cement 
Filler”  and  “Cement  Floor 
Paint”  were  used  here,  be- 
cause impervious  to  con- 
tinuous moisture. 

TOCH  BROTHERS:  NEW  YORK 


9 


CEMENT  FILLER  k 


T]  I K succeeding  coat  o f semi-gloss 
“(  'cment  Floor  Paint”  will  cover  from 
'200  to  square  feet  per  gallon,  and 

the  third  coat  of  gloss  “Cement  Floor 
Paint”  will  cover  about  the  same  surface,  j 
Our  general  recommendation  is  to  apply  | 
one  coat  of  “Cement  Filler”  and  two  coats  | 
of  “( 'cment  Floor  Paint.”  If  these  are  proper- 
ly applied  they  will  last  for  at  least  two  years, 
and,  in  some  instances,  five  or  six  years;  at 
any  rate,  the  entire  coating  never  wears 
off,  because  the  entire  floor  is  not  always1 

in  use,  and  those 
parts  which  do 
wear  off — such  as 
places  in  front  of 
a lathe,  or  in  front  i 
of  laboratory  ta- 
bles, passageways , j 
etc.,  can  be  touch- 1 
ed  up  once  or  twice  j 
a year  at  an  insig- 
nificant expense. 


» "J  £ »ii 

IjSSmiw 

I n HI  •» 1,1  !! 
h mi  min  " 
II  Mllll  III  II 


ill!..,;"*;;; 

I)  in  in  n n hi  | 

n hi  ill  ill  ||  iimhhmu. 

« "I Hllll  ||  i 

igSni  t a , 

aSp 


Architects*  Building,  New 
York.  Hen*  some  profes- 
sionals work.  “Cement  till- 
er” and  “Cement  Floor 
Paint”  were  used  on  many 
of  the  floors — a practical 
professional  endorsement , 
the  value  of  which  cannot 

be  over-estimated. 


TOC  1 1 BROTHERS:  NEW  YORK 


to 


CEMENT  FLOOR  PAINT 


Howling  (ireon  Bldg.,  New 
York.  "Cement  Filler”  and 
"Cement  Floor  Paint”  used 
on  all  floors  to  harden  sur- 
face and  absolutely  prevent 
"dusting’  where  teams  and 
auto  trucks  drive  in  on 
lower  floor,  hence  no  injury 
to  furniture  stored. 


IN  coating  a concrete  floor  there  are 
some  places  where  the  “Cement  Filler” 
will  be  absorbed  and  disappear  from 
sight.  Such  places  are  exceedingly 
porous,  and  if  allowed  to  remain  uncoated 
will  crumble  and  deteriorate  in  a very 
short  time;  in  fact,  a soft  spot  in  a concrete 
floor,  if  subjected  to  oil  like  the  dripping 
from  an  automobile  or  other  machinery — 
will  rot  the  concrete  until  it  becomes  almost 
like  hard  cheese.  Such  places  must  be 
coated  with  two,  three  or  even  more  coats 
of  Toch's  “Ce- 
ment Filler”  until 
they  refuse  to  ab- 
sorb any  more  of 
this  material. 

Once  this  has 
hardened,  the 
floor  is  like  gran- 
ite and  absolutely 
immune  to  abra- 
sion, water  or  oil. 


TOCII  BROTHERS:  NEW  YORK 


11 


CEMENT  FILLER  & 


ON  an  ordinary  cement  floor  our  “Ce- 
ment Filler”  will  dry  in  from  five  tc 
eight  hours  at  ordinary  room  temp, 
erature,  but  we  advise  waiting  at 
least  twelve  hours  before  applying  tin 
second  coat.  If  the  floor  appears  to  b< 
dry  inside  of  an  hour,  it  simply  mean." 
that  the  “Cement  Filler”  has  been  absorber 
by  the  concrete,  and  another  coat  shoult 
be  applied.  On  apparently  dry  surface; 
a second  coat  may  be  applied  in  less  thai 
five  hours. 

Old  garage  floors  should  preferably  b< 
only  filled  with  two  coats  of  Toth’s  “Ce 
ment  Filler,”  but  a new  garage  floor  oughl 

to  have  two  coat; 
of  Toch’s  “Ce 
ment  Filler”  ant 
t w o coats  oj 
Toch’s  “Cemeni1 
Floor  Paint.” 


1'uckard  Auto  Plant,  Lon 
Island  City,  N.  V.  "C< 
ment  Filler”  and  “Cemen 
Floor  Paint”  used  on  a] 
the  cement  floors  in  tlii 
building  because  they  ar 
known  to  resist  dripping 
of  oil,  etc.,  better  than  an 
other  paint. 


■ I, 

TOC  1 1 BROTHERS:  NEW  YORE 


12 


CEMENT  FLOOR  PAINT 


Government 
Printing 
Office,  N.  Y. 
Oil  drippings 
from  m a - 
chinery  and 
oil-s  ouked 
cotton  waste 
have  no  ef- 
fect what- 
ever on 
Toch’s  “Ce- 
ment Floor 
Paint.” 


G ovcrn- 
inent  Print- 
ing Office. 
N.  Y.  Two 
h e a v y 
trucks  con- 
stantly run 
on  this 
floor,  with- 
out show, 
i n g the 
s 1 i g hte  st 
mark  o n 
Toch’s"  Ce- 
ment Floor 
Paint.” 


TOCII  BROTHERS:  NEW  YORK 


13 


CEMENT  FILLER  & 

. ______  . 

CONCRETE  floors  should  never  be  ' 
painted  before  they  are  at  least 
twenty-eight  days  old.  It  is  essen- 
tial to  tiive  concrete  a maximum  I 


time  to  set;  fur-  I 
thermore,  in  less 
than  twenty-eight  I 
days  concrete  is  J 
very  likely  to  con- 
tain an  abnormal 
amount  of  moist- 
ure, and  inasmuch 
as  our  material  is 
a water-proof  ma- 
terial, it  is  natur- 
ally repelled  by 
water,  and  on  con- 
crete floors  which 
contain  moisture 
it  is  likely  to  curl 
up  and  peel  off. 


World’.''  Tower  Building, 
New  York.  All  thirty  floors 
of  this  office  building  coat-  i 
ed  with  Toth's  “Cement  ( 
Filler”  and  “Cement  Floor  . 
Paint.” 


TOCII  BROTHERS:  NEW  YORK 


14 


CEMENT  FLOOR  PAINT 


Igflrffr;  iinjjjj!.,!!; 

s^ES  SiS* 

,1,1(11  mSsi  i»«  - . Mi  iiiifijji 

mi  mill  iii  ?sr  iv* 

hnriliBiiSi ;;  , ftHiuiM'  gi; 


Green  Building.Seattle,  Wash.  All  floors  painted 
with  “Cement  Filler”  and  “Cement  Floor  Paint” 
— which  give  perfect  satisfaction. 


mmmm 


TOC  1 1 BROTHERS:  NEW  YORK 


Fig.  One 


Figure  One  shows  a high 
|y  enlarged  view  of  section 
of  Portland  cement  floor. 
Note  voids  in  the  surface 
which  create  “dusting.” 
Toch  Brothers'  “CEMENT 
FILLER”  and  “CEMENT 
FLOOR  PAINT”  fill  these 
voids  and  absolutely  pre- 
vent “dusting.” 

Figure  Tun  is  a highly 
magnified  view  of  a fine 
crack  in  Portland  cement 
construction — an  example 
of  incipient  disintegration. 


1C 


li 


This  can  be  cured  by  an  ap- 
plication of  Toch  Brothers' 

“CEMENT  FILLER”  and 
“CEMENT  FLOOR 
PAINT.” 

Figure  Three  is  a photo- 
micrograph of  Portland  ce- 
ment floor  composed  of  two 
parts  sand  and  one  part 
cement  This  floor  is  por- 
ous and  will  disintegrate 
rapidly,  unless  treated  with 
Toch  Brothers’  “CEMENT 
FILLER”  and“  CEMENT 
FLOOR  PAINT.” 


17 


CEMENT  FILLER  & 


POINTS  TO  PE  OBSERVED  IN  USING 
TOC  IPS  “CEMENT  FILLER” 
AND  “CEMENT  FLOOR 
PAINT” 

WE  cannot  lay  too  much  stress  on 
the  importance  of  applying  “CE- 
MENT FILLER”  and  “CE- 
MENT FLOOR  PAINT”  proper- 
ly in  order  to  get  the  best  results.  Its  use 
presents  no  difficulties,  yet  there  are  a few 
simple,  fundamental  rules  that  must  be 
followed  to  secure  the  best  results. 

AVOID  When  applying  Toch's  “('EM ENT 

DAMPNESS  FILLER”  and  “CEMENT  FLOOR 
PAINT”  in  new  buildings,  be  sure  they 
are  thoroughly  dry.  New  buildings  are  always  damp 
and  merely  opening  the  window  will  not  answer.  The 
proper  way  to  ventilate  a building  is  by  opening  the 
windows  an  inch  or  so  top  and  bottom,  also  opening  the 
air  ducts  in  the  ventilators  if  any  exist.  Then  trail 
until  the  building  is  thoroughly  dry. 

LET  THE  New  concrete  floors  require 

FLOORS  BE  DRY  from  four  to  five  weeks  to  cure 
and  dry  properly,  and  if  the 
weather  conditions  arc  adverse,  possibly  longer.  Bear 


Torn  BROTHERS:  NEW  YORK 


is 


CEMENT  FLOOR  PAINT 


this  in  mind  and  also  remember  that  it  is  absolutely 
necessary  that  the  floors  be  dry  before  the  priming  coat 
of  Toeh's  “CEMENT  l-ILLEH”  is  applied. 

DON’T  SPRINKLE  The  floor  must  be  clean,  but 
THE  FLOOR  don't  wash  it  or  sprinkle  it 

with  water.  Cement  absorbs 
, moisture,  and  while  it  may  feel  dry,  there  may  be  enough 
moisture  left  in  it  to  cause  the  “(  EMENT  FILLER” 
land  “CEMENT  FLOOR  PAINT”  to  disintegrate. 
; Sweep  clean  with  a dry  broom  or  use  a vacuum 
I cleaner — then  you're  safe. 


Frazer  & Co’s.  Laboratory,  Chemists’  Club, 
N.  V.  Floor  treated  with  Toeh’s  "Cement 
Filler”  and  "Cement  Floor  Paint.”  Chemicals 
dropped  on  this  floor  do  not  affect  the  surface. 


TOCH  BROTHERS:  NEW  YORK 


19 


CEMENT  FILLER  & 


Government 
Printing  Office, 
New  Post  Office, 
N.  Y.t  Store- 
Room.  Heavy 
trucks  are  rolled 
over  the  floor, 
and  do  not  show 
the  slightest 
mark  on  Toch’s 
* ‘Cement  Floor 
Paint.” 


Government 
Printing 
Office,  New 
Post  Office, 
N.  Y.  Show- 
ing the  con- 
crete floors 
painted 
with  one 
coat  of 
Toch’s  “Ce- 
ment Filler” 
and  two 
coats  of  **Ce- 
in  e n t Floor 
Paint”,  after 


TOCII  BROTHERS:  NEW  YORE 


20 


CEMENT  FLOOR  PAINT 


HARD  AND  On  ;t  floor  that  has  been  troweled 
SOFT  FLOORS  down  to  a hard  finish,  the  priming 
coat  of  “CEMENT  FI  LLEIt”  may 
be  well  brushed  out,  but  on  a porous  or  disintegrating 
floor,  apply  the  “CEMENT  FILLER"  more  liberally. 

OIL  AND  1 ’aint  will  not  adhere  to  a greasy  con- 

GREASE  crcte  surface,  hence  make  sure  that  any 
oil  or  grease  spots  are  thoroughly 
cleansed  before  applying  Toch’s  “CEMENT  FILLER” 
or  “CEMENT  FLOOR  PAINT.”  This  can  be  best 
accomplished  by  using  a volatile  liquid  like  a mixture 
of  one-half  benzine  and  one-half  turpentine,  for  what 
is  not  wiped  up  is  driven  deeply  into  the  pores  of  the 
concrete.  An  experienced  painter  may  use  a paint- 
er's torch  to  burn  out  any  oil  or  grease,  but  an  inexperi- 
enced person  should  never  do  this. 

TIME  In  all  cases,  allow  from 

BETWEEN  COATS  twelve  to  twenty-four  hours 
to  elapse  before  applying 
the  finishing  coat  of  “CEMENT  F LOOR  PAINT”  on 
the  “CEMENT  FILLER  ” 

CARRY  IT  UP  There  is  a distinct  advantage  in 
THE  WALL  extending  the  coat  of  “CEMENT 

FILLER”  and  “CEMENT 
F'LOOR  PAINT”  about  four  feet  up  vertical  walls, 
pillars,  columns,  etc.  This  prevents  the  soiling  of 
these  parts  by  dust  and  dirt  brought  in  from  out- 
side, and  any  marks  left  by  leaning  articles  against 

■ ■ 

TOC  1 1 BROTHERS:  NEW  YORK 


21 


CEMENT  FILLER  & 


walls  or  pillars  can  be  readily  washed  off.  A further 
advantage  is  that  in  mopping  up,  if  the  finish  extends 
up  the  wall  and  into  angles,  the  water  cannot  get 
underneath  the  edges  of  the  coatings.  When  a tin- 
smith tins  a gutter  he  carries  the  tin  well  up  above 
the  water  line;  then  he  knows  he  is  safe.  The  same 
rule  applies  here.  The  extra  cost  is  money  well  spent. 

RENEWALS  Once  the  floor  has  been  properly 
treated,  it  is  needless  to  renew  the 
“CEMENT  FILLER,”  but  the  finishing  coat  of  paint 
should  be  renewed  about  once  a year,  if  necessary; 
the  life  of  the  coating  being  contingent  upon  the  service 
to  which  it  is  subjected. 

LET  THE  Like  every  other  coating,  Toch’s 

PAINT  DRY  “CEMENT FILLER’ ’AND  “CE- 
MENT FLOOR  PAINT”  must  be 
allowed  to  dry  and  harden  thoroughly  before  being 
walked  on.  If  it  is  absolutely  necessary  to  use  the 
floor  before  it  is  perfectly  dry,  cover  with  boards  raised 
on  blocks,  a couple  of  inches  above  the  floor.  If  mana- 
gers of  plants  and  those  interested  in  the  maintenance 
of  concrete  floors  will  observe  this  very  reasonable 
requirement,  they  will  have  no  cause  to  complain  of  the 
paint. 

EXTRA  HEAVY  Ordinarily,  one  coat  of  “CE- 
SERVICE  ME.NT  FI LLEIC’and a finishing 

coat  of  “CEMENT  FLOOR 
PAINT”  are  all  that  are  requisite  for  good  service,  but 

TOCII  BROTHERS:  NEW  YORK 


a 


CEMENT  FLOOR  PAINT 


| where  the  conditions  are  exceptionally  trying,  as  in 
printing  plants,  warehouses  or  other  places  where  heavy 
chases,  boxes,  etc.,  are  dragged  across  the  floor,  it  is 
advisable  to  apply  two  or  three  coats  of  “CEMENT 
FILLER’’  only,  omitting  the  “CEMENT  FLOOR 
! PAINT.”  “CEMENT  FILLER”  is  of  a neutral  color 
I and  is  not  as  readily  marred  as  “CEMENT  FLOOR 
PAINT.”  which  dries  with  a glossy  finish  similar  to  a 
! high-class  enamel. 


Brewster  Automobile  Plant.  “Cement  Filler 
and  “Cement  Floor  Paint”  were  used  on  floors  to 
resist  wear  of  heavy  vehicles,  as  well  as  water  and  oil. 


TOC  1 1 BROTHERS:  NEW  YORK 


23 


CEMENT  FILLER  & 


NO  PUDDLES  Never  allow  puddles  of  water  to 
collect  on  a concrete  floor  whether 
painted  or  unpainted. 

SOAP  Although  our  “CEMENT  FILLER”  and 

“CEMENT  FLOOR  PAINT”  when  dry 
and  hard  are  remarkably  resistant  to  soap,  we  have 
always  been  against  the  use  of  soap  in  washing  up  a 
floor  which  has  been  treated  with  our  “CEMENT 
FI LLER ' 1 and  ‘ ‘CEMENT  FLOOR  PAINT.  ” In  order 
not  to  be  misunderstood  on  this  subject  we  would  like 
to  explain  that  if  we  gave  general  directions  to  use  soap 
on  a concrete  floor  that  has  been  filled  and  painted  it 
would  include  the  use  of  powerful  alkaline  soft  soaps, 
caustic  laundry  soaps  and  soap  powder,  all  of  which 
would  be  detrimental  to  a paint  of  the  nature  of  a 
varnish  resin.  When  we  say  not  to  use  soap,  we 
should  like  to  explain  to  the  intelligent  consumer  that 
if  he  uses  a soap  like  Ivory  or  Fairy,  which  are  both 
neutral  soaps,  he  can  wash  up  a concrete  floor  coated 
with  “CEMENT  FILLER”  and  “CEMENT 
FLOOR  PAINT,”  as  often  as  is  necessary. 

FLAT  CEM  ENT  We  do  not  recommend  or  make  our 
FLOOR  PAINT  "CEMENT  FLOOR  PAINT” 

so  that  it  will  dry  with  a flat 
finish.  If  anyone  objects  to  the  use  of  our  “CEMENT 
FLOOR  PAINT”  on  account  of  its  gloss,  let  him  kind- 
ly bear  in  mind  that  this  gloss  will  wear  off  in  a few 
months.  To  supply  a flat  “CEMENT  FLOOR  PAINT” 
means  to  add  more  pigment  than  the  paint  ought  to  I 

■ ■ 

TOC  1 1 BROTHERS:  NEW  YORK 


24 


CEMENT  FLOOR  PAINT 

carry,  or  to  add  more  volatile  thinner,  both  of  which 
have  a tendency  to  weaken  the  paint  film. 


We  do  make  a semi-gloss  “CEMENT  FLOOR  PAIN  1 
j for  priming  extremely  porous  floors,  or  as  a second  coat 
| on  a cement  floor  where  a third  coat  of  “Cement  Floor 
1 Paint”  is  to  be  applied,  but  the  semi-gloss  “Cement 
1 Floor  Paint"  should  not  be  applied  for  the  finishing  coat. 

I 

COLORS  "CEMENT  FLOOR  PAINT"  is  made  in 
twelve  standard  shades,  but  we  can  make 
any  required  shade  to  order. 


Bedell  Building,  San  Antonio,  Texas.  "Cement. 
Filler"  and  "Cement  Floor  Paint”  used  here  to 
protect  the  varied  stock  of  this  department  store. 


TOCH  BROTHERS:  NEW  YORK 


CEMENT  FILLER  & 


COVERING  The  covering  capacity  of  both  “CE 
CAPACITY  MEAT  FILLER"  and  “CEMEN' 
FLOOR  PAINT”  vary  considerably 
according  to  the  class  of  work. 

“CEMENT  FILLER  covers  from  250  to350squarl 
feet  per  gallon,  first  coat,  according  to  the  porosity  c 
the  surface.  On  the  finishing  coat.  “CEMENT  FIL 
LER"  will  cover  from  300  to  350  square  feet  per  ga! 
Ion.  "CEMENT  FLOOR  PAINT"  will  cover  abouj 
250  square  feet  pc-r  gallon. 


Cadillac  Garacc,  New  York.  “Cement  Filler” 
and  “Cement  Floor  Paint”  were  used  on  floors  and 
half  way  up  walls  because  they  are  impervious  to 
oil  splashing  and  moisture.  Easily  kept  clean  hv 
washing. 


TOCII  B POTHERS:  NEW  YORE 


! CEMENT  FLOOR  PAINT 

OUTDOOR  F or  exterior  work,  such  as  walls  and 

WORK  copings,  and  excepting  porch  floors, our 

“LIQUID  KOXKERIT  PRIMER,” 
“LIQUID  KOXKERIT’’  finishing  coat  and  “FLEX- 
SICX’O"  Ready  Mixed  Paint  should  be  used.  Roth 
1 the“Li(|iiid  Konkerit  Primer  “and  “Liquid  Konkerit” 

1 are  made  under  Patent  No.  SI. ‘184 1,  and  are  practically 
| the  same  as  “CEMENT  FILLER, ” inasmuch  as  the 
^ acid  resins  contained  therein  do  the  work,  but  they  are 
^ made  a trifle  more  flexible  in  order  to  withstand  exposure 
I to  the  elements. 


New  Post  Office,  New  York.  Cement  floors  were 
coated  with  “Cement  Filler”  and  "Cement  Floor 
Paint."  Heavy  hand  trucks  are  used  in  the  Post 
Office  and  mail  bags  are  dragged  over  the  floor,  yet 
there  is  no  "dusting." 


TOCII  BROTHERS:  NEW  YORK 


27 


CEMENT  FILLER  k 


Directions  for  Painting  a 
Portland  Cement 
Porch  Floor. 

It  is  quite  a difficult  problem  to  make  a paint  which 
will  stand  properly  on  a Portland  cement  floor  exposed 
to  the  weather.  Numerous  complaints  have  been 
received  by  us  which  tend  to  show  that  painters  and 
users  generally  have  attempted  to  paint  Portland 
cement  porch  floors  with  our  materials,  using  a caustic 
soda  solution  to  take  the  old  paint  off,  and  then  not 
thoroughly  removing  the  caustic  soda.  Attempts  have 
also  been  made  to  apply  our  “CEMENT  FILLER"  anc 
“CEMENT  FLOOR  PAINT"  over  old  oil  paints.  Ir 
no  case  do  we  recommend  our  coatings  to  be  usedovei 
paints  of  this  character,  particularly  when  they  have 
penetrated  the  surface  of  the  floor  The  old  painl 
should  be  scraped  off’  with  wire  brushes.  Do  not  use 
chemicals,  as  it  is  impossible  to  remove  chemical: 
entirely  When  coating  a Portland  cement  porch  flool 


Wool  worth  Building.  Toch  Brothers’  “Cement 
Filler"  and  "Cement  Floor  Paint"  were  used  on  a 
number  of  the  office  floors  of  this  building. 


TO ( II  BROTHERS:  NEW  YORE 


28 


di &&!£*&&&  : & W-. ' £ :v iy&» 


CEMENT  FLOOR  PAINT 


■ BMIMHBaMMaaMHaHi  ■ 

TOCII  BROTHERS:  NEW  YORK 


29 


CEMENT  FILLER  & 


the  best  procedure  is  to  use  a first  coating  of  semi-gloss 
‘ ‘Cement  Floor  Paint,  ’ ' which  contains  enough  acid  res- 
in to  neutralize  the  lime  in  the  floor,  then  apply  a coat 
of  gloss  “Cement  Floor  Paint,”  and  over  that  apply  a 
coat  of  any  one  of  our  “Flex-Siceo”  Ready  Mixed 
Paints.  If  this  is  done  in  clear,  dry  weather,  good 
results  will  be  obtained,  but  if  the  floors  are  soaked  with 
rain,  the  results  will  be  unsatisfactory. 


John  Luckenbach  Bldg., 
Los  Angeles,  Cal.  Floors 
painted  three  years  ago 
and  still  in  perfect  con- 
dition. 


TOC  1 1 BROTHERS:  NEW  YORK 


30 


CEMENT  FLOOR  PAINT 


Besides 

"Cement  Filler 

a?id 

“Cement  Floor  Paint 

We  make  the  following  line  of  high 
grade  specialties  for  use  in  connection  with 
concrete  brickwork,  structural  steel,  etc: 

“CEMENT  COLORS.” 

“TOXEMENT”  (Patented). 

“LIQUID  KOXKERIT”  (Patented  as  to  Con 
Crete) . 

“EDINBURGH”  MORTAR  COLORS. 
“TOCKOLITH”  (Patented). 

“ TOXLOXPOR  E ” (Copy  ri  ghted ) . 

“II.  I.  W.”  DAMP-RESISTING  PAINTS. 

Toch’s  1914  Red  Rook  is  replete  with 
valuable  data  concerning  these  and  other 
products,  and  will  be  sent  upon  request. 

TOCH  BROTHERS 

Established  1SJ/S 

Inventors  and  Manufacturers  of 
TECHNICAL  PAINTS,  ENAMELS, 
COLORS,  VARNISHES,  WATER- 
PROOFING COMPOUNDS,  ETC. 

320  FIFTH  AVENUE  NEW  YORK 

Works  and  Laboratories 

Long  Island  City,  N.  Y.  Toronto,  Canada 


TOCH  BROTHERS:  NEW  YORK 


31 


Distributor 


STANDARD  SHADES  OF 

TOCH  BROTHERS’ 
Sanitary  Cement  Floor  Paint 

(PATENTED) 


WE  have  chosen  the  twelve  shades  here  shown 
as  our  standard  colors.  They  are  always 
carried  in  stock  for  immediate  delivery. 

Order  by  name  of  shade  required.  Toch  Brothers’ 
CEMENT  FLOOR  PAINT  is  put  up  in  one,  five  or 
ten  gallon  cans,  half-barrels  and  barrels. 

Any  required  color  can  be  made  to  order. 


Distributor 


Avery  library 
COLUMBIA  UmiRsiTX 


f /■  \ I A K E 

| /■  MPort. 

v f land  Cement 

* Construction 

—I  Water  Proof 

Dust  Proof, 
Oil  Proof  and 
Resistant  to  Abrasion. 


CEMENT 
FILLER  and 
CEMENT 
F L O O R 
PAINT 


For  use 

Method 
Po  r 1 1 a n d 

C e m e n t 
end  Ce- 
ment Con- 
structions. 
Patented 
February  <17 
1906. 


| LmaME^  fi 00*  \ 

1 P»INt  1 

1 V »*BM  0«*»  L 

